How to get customers to post about your shop on Instagram and Facebook
Short answer: Ask while the customer is still in your shop and happy, give them your @handle and a couple of hashtags so the post is easy to find, then reshare it with their permission and say thank you. With TapnShout, a tap on the table stand opens a page where the customer picks what they had. Tapping IG or FB copies a ready-to-edit caption and opens a new Instagram post or Facebook post on their phone.
Most advice on getting customer posts is written for big brands with campaigns. A shop needs something simpler: one moment, one easy step, and a thank-you afterwards.
1. Ask at the happy moment
The best time is while the customer is still at the table: after the food arrives, after the dessert they photographed, or when they compliment something. Ask everyone the same way, keep it light, and let them say no. A stand on the table does the asking without anyone hovering.
2. Give them your handle and hashtags
A post only helps you if people can find you from it. Give customers three things: your Instagram @handle, your shop name and address, and two or three hashtags such as your shop name, your area and the city. On Instagram, customers can also add the location tag before sharing, which links the post to your place.
3. Reshare and say thank you
When a customer tags you, thank them in a comment. If you’d like to repost their photo on your own account, ask first, then credit them by @handle in your caption. Reposting without asking can upset a happy customer and infringe their rights in the photo.
What happens after the tap
- The page opens. The customer taps the NFC stand or scans the QR code. No app or TapnShout account is needed.
- They pick what they had. Options like the dishes they ordered and what they liked. Picking is optional, and they can add a sentence in their own words.
- They tap IG or FB. TapnShout copies a caption they can edit: your shop name, what they had and liked, your @handle on Instagram, a 📍 line with your name and address, and a few hashtags.
- The app opens. On a phone, Instagram opens a new post and Facebook opens its post composer. In a desktop browser, the website opens instead.
- They post it themselves. They choose a photo, paste the caption, change anything they like, and share from their own account.
TapnShout doesn’t create a Facebook check-in or add Instagram’s location tag for the customer; the address is in the caption, and the customer can add the location in the app. To keep that address matching your Google listing, see keeping your shop name and address consistent. See how TapnShout works for the rest of the product.
Compliance: two rules to keep
Ask before you repost
The person who took the photo owns it. Instagram’s terms of use don’t allow you to use content in a way that violates someone else’s rights, including intellectual property rights. Ask in a comment or direct message, wait for a clear yes, and credit them when you repost.
Never tie a reward to a positive post
If you offer a small treat for posting on Instagram or Facebook, give it to everyone who posts, whatever they say, and make sure the post mentions it. Singapore’s advertising guidelines on social media expect commercial connections that could affect how people read a post to be disclosed. Never offer anything for a Google review: Google prohibits incentives for reviews of any kind. Our compliance page sets out how TapnShout handles Google.
FAQ
Can TapnShout get customers to post on Instagram or Facebook?
Yes. After tapping the stand, the customer picks what they had and taps IG or FB. TapnShout copies an editable caption with your @handle, address and hashtags, then opens a new Instagram post or Facebook post on their phone. They add a photo, paste and share from their own account. TapnShout never posts for them.
Does TapnShout create a Facebook check-in or an Instagram location tag?
No. The caption includes your shop name and address, but TapnShout doesn’t add Instagram’s location tag or create a Facebook check-in. Customers can add the location themselves in the app before they share.
Can I repost a customer’s photo on my shop’s account?
Only with their permission. The person who took the photo owns it, and Instagram’s terms don’t allow you to use content in a way that violates someone else’s rights. Ask in a comment or message, credit them in your caption, and thank them.
Can I give customers a free drink for posting about my shop?
For Instagram or Facebook posts, a small treat can be acceptable if everyone who posts gets it, whatever they say, and the post discloses it, as Singapore’s advertising guidelines expect. Never link the treat to a positive post or a star rating, and never offer anything for a Google review.
Which hashtags should customers use?
Two or three is enough: your shop name, your area and the city, such as #toapayoh and #singapore. TapnShout adds these to the draft caption, and the customer can change or remove them. A long list of popular tags makes a post read like an ad rather than a personal recommendation.
Try it as a customer
Open the demo page on your phone and tap IG or FB to see the caption and the app open.